The British are famous for their dry sense of humor, but not long ago they took it out for exercise and got it wet.
What am I talking about? The Natural Environment Research Council will be launching a new polar research vessel, which they say “will be the UK’s largest and most advanced research ship yet. She will allow scientists to carry out research safely and efficiently, even through the harshest of winters, in both Antarctica and the Arctic.”
So far, so unfunny. But in an effort to create the illusion of public involvement, some genius launched a Name Our Ship campaign.
Beware of media consultants bearing catchy ideas. The Research Council didn’t. Instead, they set up a web site, invited public involvement, and it all went wrong…
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